Lattafa: The Arabian Perfume House Taking Over the UK — Complete Brand Guide
The Brand That Made Arabian Perfume Mainstream in the UK
Five years ago, almost no one outside fragrance enthusiast circles had heard of Lattafa. Today, their perfumes are searched more than some designer brands on Google UK. Founded in the United Arab Emirates, Lattafa has become the single most important gateway for millions of people discovering that luxury-quality fragrance does not require a luxury price tag.
Their model is brilliantly simple: produce Eau de Parfums at 20-30% oil concentration — what Western brands label as Parfum or Extrait and charge £150+ for — and sell them at £15-40. Skip the celebrity endorsements. Skip the department store floor rent. Put the money into the liquid inside the bottle. It works because the quality speaks for itself. Here is every Lattafa fragrance you need to know about.
1. Lattafa Asad — The Spicy Powerhouse (£19.99)
Asad opens with black pepper, pineapple, and a touch of tobacco — warm, spicy, and immediately commanding. The heart introduces coffee, iris, and a hint of lavender, while the base lands on vanilla, amber, and benzoin. The result is a rich, masculine fragrance with 8-10 hours of strong projection. It takes clear inspiration from Dior Sauvage Elixir's spicy-amber DNA but adds a creamier vanilla base that makes it more versatile. The heavy glass bottle with its gold accents and embossed lion crest looks like it belongs on a £150 shelf. Asad is Lattafa's bestseller for a reason — it is the fragrance that converts sceptics.
2. Lattafa Khamrah — The Date Night King (£24.99)
Khamrah opens with bergamot, yuzu, and juniper — a bright citrus burst that gives way to a heart of dates, praline, cinnamon, and nutmeg. The base is vanilla, tonka bean, and amber — warm, sweet, and impossibly smooth. Performance is exceptional: 10+ hours on skin with strong projection for the first 4-5 hours. Khamrah takes inspiration from Kilian Angels' Share but swaps the cognac accord for dates and spices, creating something distinctly Arabian while remaining universally appealing. This is the fragrance that gets you asked what you are wearing — consistently, across every setting from dinner dates to winter gatherings.
3. Fakhar Lattafa (For Men) — The Professional's Choice (£19.99)
Fakhar opens with ginger, sage, and a crisp apple accord — fresh, aromatic, and immediately likeable. The heart introduces lavender and geranium over a clean woody base of cedar and tonka bean. Projection is moderate — arm's length, exactly where you want it for an office setting — and longevity is 6-8 hours. Fakhar is built on the YSL Y DNA: fresh, clean, confident, and completely inoffensive. It is the safest blind-buy in the Lattafa catalogue and the ideal entry point for anyone new to Arabian perfume who wants something versatile enough for daily professional wear.
4. Lattafa Oud for Glory — The Statement Piece (£22.99)
Oud for Glory opens with saffron and nutmeg — rich, spicy, and immediately luxurious. The heart is oud and patchouli — earthy, slightly animalic, and unmistakably Middle Eastern. The base lands on musk and amber, smoothing the edges while preserving the intensity. One spray fills a room; two sprays announce your presence from across it. This is not a daily driver. It is a statement fragrance for evenings, winter, and any situation where you want to be remembered. The bottle — a heavy black glass flacon with gold Arabic calligraphy — is as bold as the scent inside.
5. Lattafa Bade'e Al Oud Amethyst — The Crowd Pleaser (£27.99)
Amethyst opens with bergamot and pink pepper — bright and spicy — before revealing a heart of Turkish rose, jasmine, and a touch of oud. The base is vanilla, amber, and a clean musk that keeps the composition sophisticated without being heavy. The rose-oud-vanilla combination is the most successful accord in Middle Eastern perfumery, and Amethyst executes it beautifully. Sweet enough to appeal to Western tastes, bold enough to honour its Arabian roots. 8-9 hours of strong projection. One of Lattafa's most complimented fragrances — particularly by women, despite being marketed as unisex.
Shop Lattafa Bade'e Al Oud Amethyst →
The Lattafa Difference
What separates Lattafa from cheap clones is not better raw materials — many clone houses use the same suppliers. It is character. Lattafa fragrances interpret designer DNA rather than copy it. Asad is not "Sauvage Elixir but cheaper." It is a spicier, warmer, more vanilla-forward take on that DNA that many enthusiasts actually prefer to the original. That creative interpretation — adding something of their own rather than copying verbatim — is what has made Lattafa the most respected clone house in the world.
Browse our full Lattafa collection — 200+ products →
Want to see how Lattafa's sub-brands compare? Read our Maison Alhambra vs French Avenue showdown.